World Liberty aims for stablecoin adoption growth on Binance chain with new partnership

The Block

2025-06-27 23:53:51

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World Liberty Financial said Friday it has partnered with Re7 Capital in the hopes of increasing adoption of its stablecoin on Binance's BNB Chain, according to a statement.

Re7 Capital's "innovation arm" Re7 Labs will leverage the firm's "institutional-grade DeFi infrastructure and risk management expertise" to aid World Liberty's efforts in scaling "adoption and usage" of USD1 on the BNB Chain, the companies said in an emailed statement.

The President Donald Trump-backed DeFi project World Liberty launched its USD1 stablecoin in March. In May, the Abu Dhabi investment firm MGX used the fledgling USD1 stablecoin to close a $2 billion deal with Binance, one of the world's largest cryptocurrency trading platforms.

Given that the U.S. dollar-pegged token currently has a market cap of $2.2 billion, according to CoinMarketCap, adoption beyond that deal has been relatively modest, considering the increased attention stablecoins have been garnering through the U.S. financial system. The Trump administration is poised to approve legislation that will likely propel the use of stablecoins in the U.S.

"Its selection for a $2 billion capital deployment initiative linked to MGX and Binance ecosystem strategies underscores the increasing relevance of stablecoins within institutional digital finance," World Liberty said in its statement.

Tether's USDT stablecoin is currently the market leader with about $158 billion worth of tokens in supply, according to The Block's Data Dashboard.

Re7 Labs

According to the companies' statement, Re7 Labs launched over a year ago and "curates" more than "$550 million in DeFi vaults across leading protocols."

"Working alongside World Liberty, Euler, and BNB Chain, we’re advancing a model for stablecoin adoption that meets the expectations of both crypto-native and institutional users,” Re7 Capital founder Evgeny Gokhberg said of the new partnership.

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