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關於YAP Global
YAP Global is a London-headquartered financial and technology communications consultancy whose clients sit in digital assets, stablecoins, payments and AI finance, with teams in New York, Singapore and Dubai. It addresses the difficulty technical firms have explaining themselves to journalists: protocol mechanics, compliance paths and business models intertwine, and coverage collapses into price talk. Staffed largely by former reporters, it provides media relations, narrative frameworks, executive positioning, crisis response and event communications, billed by project cycle.
Its method is earned-media first: unpack the client's technology and regulatory story, then match it to the beats of financial, technology and trade reporters, while handling press for conferences such as EthCC and EthDenver. Compared with large integrated groups it engages earlier in product positioning and deeper in regulatory language, working in quarterly cycles with resources concentrated on crypto and fintech.
In January 2026, YAP Global appointed former CFO Otto Jacobsson as CEO, with founder Samantha Yap moving into a strategic role. The firm also expanded from PR into content, events and integrated marketing, adding staff in the UK, US, Singapore and the UAE.
YAP Global's 2026 client list includes Coinbase, Lido, NEAR Foundation, ENS, Arbitrum, Morpho and Animoca, with work spanning crisis communications, institutional media relations and conference services. The firm cites stablecoin market capitalisation above $300 billion and clearer regulation as the backdrop for the expansion.
Future strategy and roadmap: YAP Global is pursuing professionalisation, regionalisation and diversification, planning capital-markets communications, investor relations and public affairs services, with the Middle East and Asia as the next growth focus.
Samantha Yap — Founder; former broadcast journalist and producer at Channel NewsAsia Singapore; founded YAP Global in 2018 and now focuses on long-term strategy.
Otto Jacobsson — CEO; CFO of the firm since 2020, with prior investment banking and corporate finance roles at Deutsche Bank and PwC.
Hannah Tamara Lee — Chief of Staff; oversees operations and cross-regional coordination.