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關於WHALE
WHALE 是一個以數位藝術與文化復興為核心的會員俱樂部。其核心業務圍繞著存放在「金庫」中的精選 NFT 收藏品，這些收藏品支撐著 WHALE 代幣的價值。會員可以使用該代幣購買合作夥伴的 NFT、從金庫租用虛擬房地產或藝術品、支付諮詢服務費用，以及參與 DAO 治理。它主要解決的問題是高價值 NFT 資產缺乏流動性與可及性：透過將多元化的 NFT 組合代幣化，WHALE 讓更多人無需投入大量資金即可參與數位藝術所有權。其敘事是一種資產支持的社交代幣，類似於由收藏品而非貴金屬支持的「數位黃金」。在過去六個月（2026-03-07 至 2026-09-07）期間，WHALE 持續推進去中心化進程，朝向更由社群驅動的治理模式邁進。然而，代幣價格經歷了大幅波動，市值約為 150 萬美元，24 小時交易量僅數百美元，顯示流動性偏低。兩年內的一個顯著負面事件：代幣價格從 2021 年 11 月的歷史高點下跌超過 99%，且該項目因資產集中在創始人控制下而受到批評，儘管已採取措施進行去中心化。總體而言，WHALE 在 NFT 支持代幣領域仍屬小眾角色，其實際用途與市場吸引力有限。
在 2024 年 9 月 19 日，WHALE 成立了 WHALE 理事會，初始成員為 8 人，並發布了 R-05：WHALE 理事會章程，設定治理框架。
在 2026 年 2 月 19 日，WHALE 發布了 R-01：治理系統概述，定義了三層治理結構（社區、理事會、運營團隊）和提案流程，理事會擴展至 9 名成員，並要求 70%的內部批准。
在 2026 年 2 月 19 日，WHALE 發布了 R-09：資產保管與安全，規定 WHALE Vault 資產存放在 Gnosis Safe 多簽錢包中，要求理事會簽署者在任何資產移動時達到一定的門檻。
在 2026 年 6 月 29 日，WHALE 成員通過了第 9 次快照投票，批准了“收益儲備與代幣支持”提案，結果於 2026 年 8 月 10 日公布。
WHALE is a social token issued on Ethereum on May 18, 2020 by the pseudonymous NFT mega-collector WhaleShark, with a fixed supply of 10 million. It is the earliest and most frequently cited example of an asset-backed social token. The backing came from The Vault, WhaleShark's personal NFT collection accumulated since 2019, starting around $500,000 and growing past 13,000 assets spanning gaming items, digital art and virtual land. The analytics firm NonFungible.com appraised it periodically and holdings were publicly viewable on OpenSea; one September 2021 appraisal put it at $47.7 million, while community claims in January 2022 put it above $150 million. Allocation was 10 percent to the founder and team, 10 percent private sale, 42.6 percent released to the community at 40,000 WHALE per month, and 37.4 percent to a WHALE Foundation on a 120-month vest.
On governance and operations, control of the Vault passed to a token-holder DAO in September 2020, with holders voting on acquisitions, disposals, budgets and events. In October 2021 the community sold Vault pieces through Sotheby's Natively Digital 1.2 auction, the project's highest-profile mainstream moment. Additional benefits included NFT mining, liquidity mining, free rentals of Vault items and token-gated community access. The token reached an all-time high of $52.37 on March 13, 2021, implying a fully diluted valuation in the hundreds of millions, and the community claimed roughly 25,000 members at its peak.
Future strategy and roadmap: it persists today in greatly diminished form as a digital art membership club, with the direction essentially limited to maintaining the existing collection and community benefits. The risks and lessons are explicit. The central structural flaw was backing without redemption: there was no mechanism to burn WHALE for Vault assets and no NAV arbitrage path, so the value floor was purely narrative, trading far above appraised value in 2021 and far below any coherent value afterwards. The collection was also concentrated in a single, illiquid asset class, so when NFTs and social tokens collapsed in 2022, appraised value, token price and community activity fell together; by mid-2026 the token traded around $0.19, more than 99 percent below its high.
WhaleDShark，WHALE的創始人及核心執行者。 他是一位社會企業家與投資者，同時也是加密貨幣（2012年）、DeFi（2018年）、NFT（2019年）及社交代幣（2019年）的早期採用者。憑藉在人工智能、零售顧問、品牌管理與風險投資領域18年的經驗，他於2020年創立WHALE，目前已發展為最大的社交代幣社群，擁有超過25,000名成員。他是知名NFT收藏家，倡導「用例極大主義」。