Loock

Loock is an independent crypto advisory and research firm operating since 2018, working with protocol teams and foundations. Its work runs along three lines: research covering governance structure, competitive landscape and decentralisation metrics; product work on token utility design and user journeys; and market work connecting projects with market makers, ecosystem partners and listing sequencing.

A recurring deliverable is a risk model. Monte Carlo simulation and stress testing map a token's liquidity gap under extreme conditions, and the output sets recommended cash buffers and market-making capacity for the treasury, with the model rerun as market depth shifts. The team also publishes independent on-chain investigations that reconstruct fund flows through address clustering and exchange deposit paths. In recent years the focus has moved toward early-stage protocols; public information lists Extended Exchange and Nova Markets as advisory clients, and the firm previously contributed to trading infrastructure design for the Valhalla exchange.