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關於HypeLab
HypeLab 是一個 Web3 廣告網絡，連接加密貨幣項目與應用程式發行商。其核心業務是程式化廣告買賣，透過即時競價在錢包、交易所及 DeFi 平台上投放廣告。 主要賣點在於其轉換率評分模型。與傳統以點擊為優化目標的網絡不同，HypeLab 根據實際鏈上行為（如兌換或註冊）對發行商進行評分。這有助於廣告主避免將預算浪費在機器人或低意圖用戶上。對發行商而言，該系統會以更高的收益分成獎勵優質流量。 市場痛點包括加密領域的高廣告詐欺、鏈上轉換歸因困難，以及透過主流渠道觸及加密原生用戶的難度。HypeLab 透過整合錢包層級數據並運用機器學習預測轉換可能性來解決這些問題。 在過去六個月（2026年3月至9月），HypeLab 專注於擴大發行商庫存並改善其機器學習基礎設施。公開更新顯示廣告投放延遲降低，詐欺偵測能力提升。該公司也發布了案例研究，顯示與 Web2 平台相比，DeFi 客戶的獲客成本有所改善。 在此期間，除了加密貨幣市場波動等整體行業挑戰外，並無重大負面事件被報導。
In 2026 HypeLab upgraded its delivery system to automated optimisation driven by a click-through-rate prediction model trained only on Web3 ad interactions, targeting by wallet behaviour, on-chain activity and DeFi usage across more than 200 crypto publishers and wallets including Phantom, MetaMask, DeBank, Zapper, CoinGecko and DEXTools. The platform offers on-chain attribution from impression to wallet connection to contract interaction; benchmark CPMs run $3 to $15, or $20 to $40 for wallet-targeted inventory, and publishers are paid in USDC, USDT or fiat on Net-30 terms. A third-party review in September 2026 scored it 7 out of 10 and confirmed it was still operating.
HypeLab will keep using on-chain behavioural data against general-purpose ad platforms, add wallet and dApp inventory, and package AI creative generation with automated bidding into a self-serve product.
Joe Kim — Co-founder & CEO; founded HypeLab in 2022 and leads its on-chain data-driven Web3 ad network.
Ed Weng — Co-founder; former Google product manager with a digital advertising background.
Ashod Donikian — Co-founder; involved in the platform's early product and business build-out.