Dispatch

Dispatch is a Web3 marketing and messaging toolset for brands that treats wallet addresses as the new user identifier. Email lists depend on inboxes and cannot reach buyers active in secondary markets; Dispatch instead builds channels from the addresses holding a given contract token or NFT, sending targeted notices, entitlements and event invitations to those addresses and using on-chain behaviour as the basis for segmentation.

Incubated by IEX Group, the team frames tokens as the social graph of Web3: minting or buying completes the opt-in, after which a brand can filter audiences by holding period, trade frequency and interaction history. Beyond distribution it offers campaign and performance modules that put on-chain conversions and off-chain impressions into one report, serving brands and issuers that need to reach token holders directly.